Driven by the same personal strength and energy that bore hip hop, skate, punk and graffiti subcultures, 10.Deep, a cornerstone brand in the men's boutique and progressive streetwear community for over fifteen years, communicates the bold power of individuality through its dynamic collection of apparel and accessories.
Established in 1995 by native New Yorker Scott Sasso, the brand began as a desire to incorporate the unique mindset of the youth street subculture that deeply shaped his psyche. Initially comprised of simple, hand-designed collections of tees, denim and cut-and-sew tops, 10 Deep grew exponentially in 1999 as a new, shadowy form of underground apparel brands began to emerge. Since then, through the launching of unique internet marketing and sales initiatives, the product-driven brand has expanded to solidify its landmark position in the streetwear industry and niche media community alike.
Currently entering its fifteenth anniversary year, 10 Deep remains a top-selling brand in some of the world's most coveted boutiques (including stints at Colette, Union, and Fred Segal) and continues to get visibility in the underground, Hollywood and professional/board sports realms alike. An equally-heavy presence in the cutting edge music community has led to a series of audio collaborations ranging from the brand's ground breaking mix series that has introduced Kid Cudi, Wale and Donnis to the world. Other product collaborations include upcoming footwear releases with Timberland, Adidas and Reebok, a specially designed, limited collection for Altamont, and several skate decks with KAYO Corporation / Expedition. Visions of the immediate future include an organic, international expansion on the wholesale side and the establishment of a home town flagship boutique in downtown New York City.